About Us
Artists Rock the M-I-C LLC and Artists Rock the MIC Foundation (Motivating Individuals in the Communities) were both founded in 2014 by Oleathia "Butta B-Rocka" Robinson. Their mission: bring artists together from every genre of music and form of art to impact change for homeless college students.
We stage concerts that collect donations of food, gas cards, clothing, and money to service homeless college students — a unique concept bringing national, international, and independent artists together around one common goal.
Beyond the stage, ARM has become a go-to organization for community giveback: 5K charitable races, can-good and water drives, mentoring, and performing for audiences that otherwise wouldn't have access to the platform.
Vision
To empower a collaborative force within the entertainment industry, uniting established and rising talent — as championed by BBR Indie Films — for a powerful purpose: uplifting underprivileged community members, with a specific focus on homeless college students.
Mission
ARM and BBR Indie Films stand together as a premier destination for live entertainment and thematic concerts. We advocate for educational opportunities, organize benefit concerts, and spearhead charitable drives directed at alleviating the struggles of homeless college students.
By The Numbers
5,000+
People Served
$25K+
Raised for Students
2014
Founded in Atlanta
Community Partners